A CATALYST FOR A NEW BRAND

Scroll Down

BRAND VISION

CATALYST HOUSING

‘Can you create a brand identity that has one foot in the past but looks towards the future?’, asked the team at Catalyst Housing, one of the UK’s leading social and private housing developers. As their go-to branding agency, we rolled out the big guns and got to work.

What we thought

With a mix of affordable and high-end properties planned across the development, the brand had to chime with both first time buyers and wealthy foreign investors. Built on the site of the old St Bernard’s Asylum in Hanwell, we were keen to balance the site’s Victorian heritage with the dynamic and diverse local community.

What we thought

With a mix of affordable and high-end properties planned across the development, the brand had to chime with both first time buyers and wealthy foreign investors. Built on the site of the old St Bernard’s Asylum in Hanwell, we were keen to balance the site’s Victorian heritage with the dynamic and diverse local community.

 

What we did

Research, opinion forming, site visits and more research… no stone was left unturned. The old Victorian gatehouse on Uxbridge Road provided our inspiration and St Bernard’s Gate was born. Retained as a key focus for the site’s visual dynamic and personality, the gatehouse provided scope to weave together both the site’s rich heritage and developing local amenities and transport links.

 

What happened next

A complete style guide and identity was created for St Bernard’s Gate, resulting in an expertly crafted  collection of marketing collateral from multilingual brochureware, dynamic website and hoardings through to business cards, stationery, signage and CGI graphics. We also worked hard to make sure the developments had the right impact in influential foreign markets.

 

WHAT WAS THE OUTCOME

Stunning creative and beautifully crafted artwork powered a complete set of high-end sales and marketing material. Extending to goodie bags for international sales events, CGI and CAD drawings brought the development to life and the website provided an engaging platform to generate interest from across the globe.