Kettle and Toaster Man required a large increase in their e-commerce revenue as a result of supplier pressures.
They tasked us with driving additional revenue through paid channels.
Kettle and Toaster Man had previously run search campaigns struggled to generate a positive return on ad spend.
We assisted Kettle and Toaster Man’s developers with optimising their Google Shopping feed.
This feed in turn with a product specific Google Shopping strategy has led to an average cost per click of just £0.03, with a £1.51 cost per conversion and a net return on ad spend of £31.39 per £1 spent.
This in revenue figures is £15,393 from a £490 ad spend.
As Kettle and Toaster Man continue to upload products, there is room to scale their revenue at a highly profitable cost per acquisition.