Not everyone is naturally great at writing online content.
In fact, even great writers can struggle when writing content for a website.
Because people read web pages differently to newspapers at the breakfast table, or their favourite novels while lounging by the pool.
A key factor is that people reading web pages are typically looking for something specific. It is an active experience for the reader, rather than passive as in the other examples.
Here are a few tips towards writing great content for your website.
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