Creating Chemistry

Website & Brand Guidelines

Molecular Products manufacture life-critical devices for the treatment of breathable gases. Their leading edge technologies sustain human life, often in the most challenging of environments. They invited Bigkid to help them present their unique contribution to the world in a more relevant, engaging and cohesive way.


Whilst ostensibly working across a product-led, B2B market, Molecular Products is in the business of a very human endeavour. Bigkid introduced the missing piece of the jigsaw, reinventing the brand and connecting together Molecular’s products and its people in the eyes of customers and colleagues alike, the new brand expression combines a positive outlook to humanity, integrity, restless endeavour and, most importantly, pride in a job well done.


The next stage was to bring together that singular expression across a coherent set of design guidelines, balancing the critical technical content of a market-leading product range with a human, benefit-led customer face. Each design element was considered, created, then cemented in stone—from illustration and icon styling, to font, product colour palette and overall tone of voice—for both the on and offline spaces.


The Molecular Products family is spread across the globe, from the US to China and beyond. Bigkid supported the marketing team in delivering a unifying brand, HR and internal communications plan that has brought that community closer together. They believe in their brand. They live it every day. And they have instilled that mantra into the hearts and minds of their customers.


The final element of the brand transformation was the online experience. A content-heavy, technically-overambitious website was stripped back to its bare essentials, made more visual and engaging using video and beautiful imagery alike, and with the most important content no more than a few clicks away.

There was a more targeted approach to the core industry sectors the business operates in and all the technical needs of customers can also be met via a downloadable library of data sheets and safety information.

Backed up by investigative analytics and an evolving SEO effort, the site is both a window to the world and a powerful lead generation tool.

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