CCS tasked us with generating more leads through search and conversion rate optimisation marketing output.
The task at hand was to drive more relevant traffic through Paid Search and SEO that would increase the likelihood of conversion, then to suggest and amend landing pages to enable them to convert more effectively.
As a result of our activity, conversions have increased from 42 leads per month to 81 leads per month, with conversion rates improving from 1.86% to 3.81%.
COSTS PER LEAD
CCS Midland’s overall cost remained the same in that period, meaning their cost per lead decreased from £13.02 down to £6.75 per lead.