Versus Arthritis – An agile campaign strategy
designed to transform lives.
Let’s move:
From Motion to Motivation.
- Brand Assets
- Brand Building
- Design Concepts
- Design Consistency
- Digital Marketing
- Video Animation
The objective
Movement is one of the most effective ways for individuals with arthritis to enhance their well-being and lead healthier lives. It improves mental health, promotes better sleep, and reduces pain – all crucial for living well with arthritis.
This is why Versus Arthritis created Let’s Move – a free programme designed for those with arthritis who want to incorporate more movement into their lives. Tailored to each individual, Let’s Move helps participants discover the right level of movement for their bodies while building confidence and empowering them to take control of their health.
The strategy
We collaborated with Versus Arthritis to create a cohesive campaign that resonates with their audience. From engaging, bespoke movement videos to inspiring success stories, each asset was carefully designed to motivate and connect. Participants received personalised movement plans, practical tips, and expert guidance, making physical activity approachable and achievable.
26k
subscribers in
six months
The results
By creating meaningful, relevant content, and sharing real stories of transformation – from tai chi to dancing – we helped develop a sense of community and encouraged others to join.
The campaign delivered outstanding results, with over 25,000 participants signing up to a personalised programme, to get active and take positive steps in improving both their health and their well-being.