Versus Arthritis – An agile campaign strategy
designed to transform lives.
Let’s move:
An agile campaign strategy
designed to transform lives.
- Brand Assets
- Brand Building
- Design Concepts
- Design Consistency
- Digital Marketing
- Video Animation
The objective
Versus Arthritis needed an eye catching campaign to launch their new, free programme designed for those with arthritis who want to incorporate more movement into their lives.
Tailored to each individual, Let’s Move helps participants discover the right level of movement for their bodies while building confidence and empowering them to take control of their health.
The strategy
We collaborated with Versus Arthritis to create a cohesive campaign that resonated with their audience. From engaging, bespoke movement videos to inspiring success stories, each asset was carefully designed to motivate and connect. Participants received personalised movement plans, practical tips, and expert guidance, making physical activity approachable and achievable.
26k
subscribers in
six months
The results
By creating meaningful, relevant content, and sharing real stories of transformation—from tai chi to dancing—we helped develop a sense of community and encouraged others to join.
The campaign delivered outstanding results, with over 25,000 participants signing up to a personalised programme, get active and take positive steps in improving their health and well-being.