Pirelli
DRIVEN BY DESIGN
Steering a brand in a new direction.
- Brand Assets
- Brand Building
- Brand Performance
- Design Concepts
- Design Consistency
- News
- Website Development
Fuelling performance
We connect every part of the business – from employees to customers and global partners – bringing the Pirelli brand to life through bold ideas and innovative experiences. Wherever it touches people, we make sure it leaves a lasting impression.
So how do you inspire and unite a workforce? For Pirelli, the answer was clear: create inclusive workplaces and energising initiatives that resonate with everyone – from the office to the factory floor.
By tapping into the brand’s aspirational spirit, we helped reward excellence, ignite motivation, and build a sense of shared pride.
Workspaces that work
The offices underwent a complete transformation, creating a vibrant and immersive environment that truly reflects the iconic Pirelli brand.
Just in time for the Pirelli CEO’s annual visit and conference, the revamped space was designed to captivate and inspire employees, whilst nurturing a deeper connection to the company’s heritage and vision.
Rewarding excellence
From VIP lunches at Burton Albion to all-expenses-paid trips to Silverstone for the British Grand Prix, the Pirelli Perks programme delivers unforgettable experiences that bring people together and celebrate performance at every level.
We created a bold, engaging identity brought to life through eye-catching posters for communal spaces, impactful presentation materials, and dynamic animated content across internal channels.
The result? Over 95% of employees registered their interest – a powerful show of enthusiasm and engagement across every corner of the business.
95%
of employees
registered
Setting the standard
At the annual KwikFit Conference – a key moment in the marketing calendar – Pirelli set out to stand apart from other major tyre brands and capture the attention of UK resellers.
To engage a competitive crowd, we introduced the Simulator Championships: a high-octane, fully branded race simulator experience, complete with a racing cockpit and real F1 tyres on all four corners. With prizes on the line and fastest lap bragging rights up for grabs, the activation delivered serious stopping power – drawing crowds, sparking conversations, and putting Pirelli firmly in pole position as the go-to experience of the day.
