Medtronic – #HYPOHEROES
#HYPOHEROES
Turning ordinary into extraordinary.
- Audience Insight
- Brand Assets
- Brand Building
- Brand Performance
- Design Concepts
- Design Consistency
- Digital Content
- Digital Marketing
- Video Animation
- Website Development
The objective
People aren’t looking for PDFs; they’re looking for personalisation and clarity. We’ve transformed Crest Nicholson’s brochures from static, gated PDFs into living, responsive experiences that are fast, intuitive and genuinely useful on any device. As developments evolve, updates land in minutes. And with end-to-end tracking, the team can see what buyers gravitate towards, and shape the journey around it.
200+
infographics and social posts created
The transformation
We reframed the narrative with real stories under the theme “Ordinary People. Extraordinary Lives.” Thousands of creative assets, produced in 11 languages, enabled users to share their #HypoHero stories and deepen their connection with Medtronic. The campaign delivered real value through education, empowerment, and community-building, staying true to the company’s “Engineering is extraordinary” ethos.
5.1m
unique website site visits vs. 250k
requirement
The results
The campaign surpassed expectations, achieving over 5.1m site visits. By celebrating the diabetes community and fostering meaningful engagement, it cemented Medtronic’s reputation as a trusted healthcare leader and redefined how they went on to connect with niche audiences and drive more meaningful conversations.
11
social influencers
engaged in
11 countries
