#HYPOHEROES
Turning ordinary into extraordinary.
- Audience Insight
- Brand Assets
- Brand Building
- Brand Performance
- Design Concepts
- Design Consistency
- Digital Content
- Digital Marketing
- Video Animation
- Website Development
The objective
Our vision was to move beyond product messaging to truly connect with the diabetes community, reflecting Medtronic’s core values of dedication, integrity, and quality. The #HypoHeroes campaign aimed to celebrate the strength and resilience of people managing diabetes while empowering them in their health journeys.
200+
infographics and social posts created
The transformation
We reframed the narrative with real stories under the theme “Ordinary People. Extraordinary Lives.” Thousands of creative assets, produced in 11 languages, enabled users to share their #HypoHero stories and deepen their connection with Medtronic. The campaign delivered real value through education, empowerment, and community-building, staying true to the company’s “Engineering is extraordinary” ethos.
5.1m
unique website site visits vs. 250k
requirement
The results
The campaign surpassed expectations, achieving over 5.1m site visits. By celebrating the diabetes community and fostering meaningful engagement, it cemented Medtronic’s reputation as a trusted healthcare leader and redefined how they went on to connect with niche audiences and drive more meaningful conversations.
11
social influencers
engaged in
11 countries
