Crest Brochure Digitisation
Goodbye download. Hello experience.
A digital brochure built to move minds and metrics.
- Audience Insight
- Brand Assets
- Design Consistency
- Digital Content
- Digital Marketing
- Interactive Design
The objective
People aren’t looking for PDFs; they’re looking for personalisation and clarity. We’ve transformed Crest Nicholson’s brochures from static, gated PDFs into living, responsive experiences that are fast, intuitive and genuinely useful on any device. As developments evolve, updates land in minutes. And with end-to-end tracking, the team can see what buyers gravitate towards, and shape the journey around it.
The transformation
We rebuilt the brochure as a responsive, interactive experience, published straight from InDesign via our proprietary tools. That means content moves at the pace of the development: new house types and phases can be added in moments, not months. Built-in analytics surface what resonates with each buyer-type segment, so marketing can optimise with confidence.
This isn’t a download. It’s an experience. Alive, accessible, and relevant across desktop, tablet and mobile.
The workflow
We streamlined the end-to-end journey for consistency and efficiency. That means one structured briefing pack in and one central ShareFile asset hub out, so divisional teams can upload, manage and approve content for each development without friction – and go to market with absolute confidence.
The results
Buyers are spending more time on site and engaging more deeply with the sections that matter most to them. The experience feels effortless across devices, with clear navigation and intuitive interactions that make exploring developments genuinely enjoyable.
For the marketing team, updates now happen fast and consistently. New phases and house types can be published directly from InDesign, ensuring every brochure stays current without heavy production overheads. With analytics built in, the team can see what content draws attention, optimise with confidence, and continue setting the benchmark in a sector still dominated by gated PDFs.
