IWM – Membership Campaign
UNTOLD STORIES
Bringing history to life
for a new audience.
- Brand Assets
- Brand Building
- Design Concepts
- Digital Content
- Digital Marketing
The objective
Imperial War Museums (IWM) sought to raise awareness of their important work in preserving the personal stories of war by expanding their membership programme. They invited Bigkid to devise and create a campaign that resonated with both current supporters and a younger, more diverse audience.
The strategy
Our unifying call to arms, “Help tell the stories that deserve to be heard,” fully aligned with IWM’s mission and was expressed through a series of graphic portraits of IWM members, each of whom had a personal history connected with a broader war narrative, such as the role of women in war or the impact of the Windrush generation. This visually emotive, versatile approach was applied across all formats, while staying consistent with IWM’s branding.
12%
increase in new
members aged
24-35 years
The results
The campaign was a success, with IWM delighted by the outcome. Although UK museums are still recovering from the impact of COVID-19 on visitor numbers, our work helped IWM generate crucial revenue and ensured that their stories of war continued to resonate with a broader audience. As the museum expressed in their post campaign feedback,
“In times such as these, no other museum tells stories that matter more.”
