Beat Ad Fatigue with Bigkid
Keep your ads fresh and dodge the dread of ad fatigue with a few simple moves.
Ever feel like you’re seeing the same ad on loop? That’s ad fatigue – when ads go from eye-catching to eye-rolling. It’s like that hit song you played to death and now can’t stand. Your audience is skipping your ads like a bad track.
Good news, though: You’re the DJ of your ads. And it’s time to remix your approach and keep your crowd hooked. Here’s how you do it.
Frequent views of the same content lead to disinterest, no matter how stellar the ad is. Right now, 89% of ads and marketing in the UK are ignored* and ad blockers are on the rise. It’s clear folks are tuning out, and this tune-out isn’t just for banners; it’s all media.
Our top 5 Red Flags for Ad Fatigue
Too much airtime: Overplay leads to annoyance. Keep tabs on frequency.
Engagement tanks: Less chat, likes, or shares? Your charm is wearing thin.
Costs climb: Paying more for less impact? That’s ad fatigue.
Conversions cool off: Fewer clicks to cart? Time to tweak your tactics.
Brand bores: Constant repeats annoy your audience. Think again.
The fix? Refresh your ads regularly. Keep your content moving, keep it interesting and test your frequency too.
Time to kick Ad Fatigue to the Curb
Segment smarter: Tailor your ads. Different strokes for different folks enhance relevance and response.
Cap the clutter: Use frequency capping. Less can be more. Keep your ads below the irritation threshold.
Revamp the message: Bored with your own ad? They are too. Change the message, test new tones, and keep it lively.
CTA creativity: Ditch the generic “Click here.” Aim for clear, compelling calls to action like “Grab your seat!”
Visual refresh: Swap out stale images and colours. Keep the visuals vibrant and varied to grab attention.
Change up your game before your ads fade into the background. Let’s keep them fresh and engaging! Ready to give your ads a total overhaul? We’re right here and ready to make the magic happen.