Haven – Showcasing the Ease of Holiday Home Ownership
A Lifetime of holidays
Showcasing the ease of holiday home ownership.
- Brand Assets
- Brand Building
- Brand Performance
- Digital Content
- Digital Marketing
- Video Animation
The objective
Haven tasked Bigkid with creating two engaging home ownership videos along with additional campaign material. The objective was to produce engaging and informative content that enhances potential homeowners’ understanding of the benefits of owning a holiday home at Haven parks, to motivate to further explore the opportunity, and make them feel informed and excited about their investment.
The strategy
The core strategy was to deploy animation for the explainers, using a straightforward, friendly and engaging tone to help make the information both accessible and visually appealing. This approach allowed the flexibility to present key messages in a creative yet clear manner.
The execution
To ensure alignment with Haven’s vision, we first developed detailed storyboards and scripts, giving the client a clear preview of our concept and storytelling approach. Once approved, the animation process began, bringing the visuals to life in a way that resonated with potential holiday homeowners. The voice-over was carefully recorded and integrated before finalising the videos, ensuring a polished and cohesive result.
To support the campaign further, we also developed a range of printed and digital marketing materials. These assets reinforced the key messages presented in the videos, offering additional details on affordability, benefits, and the seamless process of purchasing a holiday home.
The results
The campaign successfully created a comprehensive and engaging experience for potential homeowners and holidaymakers. By combining visual storytelling with detailed informational content, the campaign not only increased interest in Haven’s offerings but also enhanced the overall perception of the brand.