Brand Guidelines and Website
integrated Pathology Partnerships
Part of a global group, integrated Pathology Partnerships (iPP) are leaders in pathology testing. A topic that touches each of us at one time or another; their brand was inconsistent, and the website urgently needed updating.
What we did
Working closely with the clients, we systematically worked to create a set of guidelines that both bring consistency to the brand that can be rolled out across the company with minimal disruption.
Getting to know the client’s key selling points allowed us to create unique infographics showcasing the scale and capabilities of iPP in an ‘easier to digest’ format.
We then collaborated on developing a user friendly, filtering system, which allows clinicians across the country to find information on the appropriate tests they conduct via their new website.
What happened next
We rolled out the new iPP website, which was a hit right away: members of the wider European group said “Bigkid have really set the standard for an online presence across the company”… as a result we’re now working with iPP again to bring the laboratory websites up to date, and are looking forward to supporting them longer term too.