Brand Guidelines & Website

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Brand Guidelines and Website

integrated Pathology Partnerships

Part of a global group, integrated Pathology Partnerships (iPP) are leaders in pathology testing. A topic that touches each of us at one time or another; their brand was inconsistent, and the website urgently needed updating.

What we thought

We wanted to take a more vibrant twist on testing; and by injecting colour into the granular elements of what this group of pathologists do, we brought their website to life. We also envisioned a more intuitive way for clinicians to navigate through hundreds of tests to find the information they’re looking for.

What we thought

We wanted to take a more vibrant twist on testing; and by injecting colour into the granular elements of what this group of pathologists do, we brought their website to life. We also envisioned a more intuitive way for clinicians to navigate through hundreds of tests to find the information they’re looking for.

 

What we did

Working closely with the clients, we systematically worked to create a set of guidelines that both bring consistency to the brand that can be rolled out across the company with minimal disruption.

Getting to know the client’s key selling points allowed us to create unique infographics showcasing the scale and capabilities of iPP in an ‘easier to digest’ format.

We then collaborated on developing a user friendly, filtering system, which allows clinicians across the country to find information on the appropriate tests they conduct via their new website.

 

What happened next

We rolled out the new iPP website, which was a hit right away: members of the wider European group said “Bigkid have really set the standard for an online presence across the company”… as a result we’re now working with iPP again to bring the laboratory websites up to date, and are looking forward to supporting them longer term too.

 

What happened next